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标题: 4/13: 美国网络营销 (Digital Marketing) 干货分享 [打印本页]

作者: admin 时间: 2015-4-13 17:29
标题: 4/13: 美国网络营销 (Digital Marketing) 干货分享
美国网络营销 (Digital Marketing) 干货分享 - 东湾创业群Speaker Series 4/13

Idea Campus International Business Incubator
8407 Central Ave Newark, California 94560

Monday, April 13, 2015 from 7:00 PM to 9:00 PM (PDT)

Part I – Intro & Trends

什么是Digital Marketing

快速变更的美国营销市场

Trends & Spotlights

Traditional Marketing vs. Modern Data-Driven Targeted Digital Marketing

Channels in Digital Marketing

Pricing Range in Digital Marketing

Part II – Closer Look

Google vs. Bing

SEM vs. SEO

Social Media (Facebook/Twitter) & Video Marketing

YouTube Advertising

B2B vs. B2C (e-commerce)

Online Marketing Account & Campaign Structure

Part III – 用人

怎么发掘/启用/评估 Digital Marketing 的人才？

Marketing for Startups

Branding, Advertising, and PR

Part IV – Marketing Agency

Agency: An Insider Story

初创公司应不应该使用Agency？

什么时候应该启用 Marketing Agency？

Agency Pricing

Agency的优点和缺点

怎么和Agency打交道？

Part V – Case Studies

我经手的美国案例分享

Top 10 List – Digital Marketing Tips & Lessons

About The Speaker

Kelly Han is the head of marketing at an on-demand delivery o2o start up in Los Altos. She is an MBA graduate from UC Berkeley Haas School of Business. Previously, Kelly worked at a boutique digital marketing agency in San Francisco, managing SEM/Social Media/Display/Video marketing campaigns for B2B & B2C companies in various industries ranging from ecommerce & retail businesses to enterprise software. She is very efficient in building an entire digital marketing account from the ground up.

Kelly acquired traditional marketing skills working as a product marketing manager at Abbott, where regional sales, conferences, and trade shows were the main channels to acquire and nurture leads.

Kelly started her career as a research scientist at BioMarin Pharmaceuticals after completing her undergraduate degree in Molecular & Cell Biology at UC Berkeley. She helped to grow the $300M biotech startup to a $20Billion Wall Street darling.

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